By Ana Diaz Vidal, Clara Freudenberg, Isabelle Darmon. Through green rankings and strategies for sustainability and climate virtue, universities attract and reproduce wealth, driving high consumption – paradoxically exacerbating climate change and unsustainability. Only attending to inequalities can universities do away with the carbon fetish and work for actual sustainability. University staff and students, embarked on a UK-wide strike against staff exploitation and rising costs, need to make this point loud and clear!